Two-thirds of vape users want to quit.
But quitting “cold turkey” only works 4% of the time. While Nicotine Replacement Therapy (NRT) is more effective, users often avoid treatment that feels overwhelming, clinical, and serious.
Truth Initiative’s solution?
Hot Turkey
The low-nicotine, turkey-flavored, NRT vape for quitters.
Giving up one debauchery doesn’t mean giving up them all.
Hot Turkey tracks nicotine use, then Kalshi makes personal prediction markets where quitters and their friends and family can bet on themselves to kick the habit.
Truth Initiative hands over its Twitter to the hottest turkey online with predictable results.
Twitter Hot Turkey Takeover
Quitting is worth celebrating, and what’s a celebration without a feast?
When a user successfully quits Hot Turkey, Hello Fresh will send them a full turkey feast to celebrate.
